At Wacoal America, a leading luxury lingerie company, I provided creative direction for consumer and B2B campaigns and produced commercial, editorial, and social photo shoots.

Most notably, I planned, directed , and styled the 2024 brand campaigns.

Inspired by the stunning beauty of the French Riviera I executed these photo shoots with the goal to marry the essential luxury of quality intimates with the the indulgent luxury of the French Riviera, and elevate both brands’ profile in the face of an ever-evolving consumer market.

The imagery was used across all channels - digital, social, and in-store - providing a cohesive narrative.
A selection of highlights can be seen below.

Photographer: Justin Hollar
Crew: GET IT Productions
Models: Ingrid Medeiros, Margaret Self